Display Concept Design

You want to bring together your POS strategy and brand storytelling, owning POP retail spaces with high-performing brand showcases that have real stopping-power. Attract attention in the shopper journey, drive sales and leave a lasting impression.

A 3D concept for a front of store point of sale theatre display featuring the F1 Duracall Williams Racing collaboration

Creating purposeful display concepts

The concept is the starting point and it’s how we’ll define the ways your brand will show up visually and spatially.

You’ll see bold, brand-led ideas that are designed to engage shoppers and provide standout moments that tell your brand story at the point of sale.

Don’t compromise on your goals - we’ll design concepts that look great and work hard. Built to fit your formats, budgets and sustainability requirements.

With your creative concepts presented however you need them, you’ll find it easier to sell in bold ideas to your shopper marketing team and keep your planning on track.

Our process

Discover

1

Together we’ll dive into your challenges, understanding your target audience and your brand insights to guide you through creative direction, timelines and objectives.

Ready to book a discovery call?
Create

2

Your brief comes to life when our team pushes expectations to develop bold, strategic creative for your brand, audience and the retail environment you’re launching into.
Refine

3

Feedback and collaboration is vital - this isn’t just a project, it’s a partnership. We’ll review the work against the SLAs until things feel just right to move forward.
Deliver

4

We’ll deliver your concepts accurately and on time, in whichever formats you need. Ready to move forward? We’re here for the journey and next steps if you need us.

Discover

Together we’ll dive into your challenges, understanding your target audience and your brand insights to guide you through creative direction, timelines and objectives.

Ready to book a discovery call?

Create

Your brief comes to life when our team pushes expectations to develop bold, strategic creative for your brand, audience and the retail environment you’re launching into.

Refine

Feedback and collaboration is vital - this isn’t just a project, it’s a partnership. We’ll review the work against the SLAs until things feel just right to move forward.

Deliver

We’ll deliver your concepts accurately and on time, in whichever formats you need. Ready to move forward? We’re here for the journey and next steps if you need us.

In-store creative to inspire

Dolly Parton 9 2 5 bar scene. A card standee on a stage with guitar, mic and neon light. Prints and Wines in the background.

How n-fuze creativity elevated this wine event with House of Accolade

Private White V.C. team on a classic motorbike while dressed in 1940s mechanic overalls

Maximising an experiential event space with beautiful design that respects brand history

A 3-step 3D visualisation process showing wireframe through to rendered 3D model of a tube of beauty product

How n-fuze used 3D to elevate Kenvue’s beauty masterbrand campaign

What our brand partners are saying

"n-fuze always deliver! Top notch creativity at the speed of light. If all my agencies would work like n-fuze, my life would've been so much easier."

"I've worked with n-fuze for over a decade (in different companies) and they are still the best design agency for in-store and online design, concepts and so much more. They are a great team to work with - I can really trust that they will deliver high quality materials on time."

"I've been working with n-fuze for over 3 years now, and am in contact with them almost weekly. They are super reliable, provide output at speed and with quality. Great value for money. I would definitely recommend."

"n-fuze have been a fantastic partner to us over the years. We can rely on them to consistently deliver over and above what we need, no-matter the time pressure or challenge."

"n-fuze are a fantastic team to work with, providing invaluable expertise on how best to bring new products to life for retailers. They go above and beyond the brief and we're always left with assets we can't wait to show off!"

"Working with n-fuze is always a joy! Their creativity and commitment to delivering top quality work is commendable. The team are extremely personable and work collaboratively on all projects. I look forward to continuing to work with them."

"A brilliant company to work with! They deliver consistent high-quality work with industry leading flexibility and ability to work on tight deadlines."

"What a fantastic and creative team to have the pleasure of working with. Impactful designs, great understanding of client needs and professional delivery! Keep up the great work."

"I can always count on n-fuze to deliver assets & POS in the most efficient way. They are always responsive and nothing is ever too big a challenge. The turnaround time for asset delivery is second to none and the team always deliver with a virtual smile!"

"Brilliant team who can produce awesome and creative executions that meet brand and strategic guidelines."

"n-fuze are one of the best artwork agencies out there with many strings to their bow on what they can produce. All of their staff are really friendly and it's a pleasure to be working alongside them day to day on various different jobs!"

"n-fuze has excellent communication and responsiveness. Our account manager is highly reliable, and consistent in delivering on time and within budget. We've had a strong, trusted partnership and have worked together for many years, seeing great success."

"n-fuze are a company I have worked with for many years and highly recommend. They have skills across the board and always execute every project at a high standard."

"The creative thinking that Colin, Alice and Sam provide is just exceptional! To us they aren't really an agency but more so a part of our team where we know we'll get amazing results for the best price. Time after time they prove themselves with creative solutions that win with our customers and our shoppers. Thanks for being awesome!!"

Siem Los Global Marketing Manager

Catherine McGarry Shopper Marketing Controller

Chiara Sartorelli Senior Brand Manager, Pantene UK

Thomas Joyce-Brown Head of Trade Marketing

Jennifer Murch Brand Account Manager

Sasha Vergopoulos Junior Marketing Manager

Adam Goonajee Assistant Brand Activation AFH

Kereagh Russell POS Design Project Manager

Ann Eng Senior Brand & Activation Manager

Alexander Keys Brand Manager

Michael Armand National Account Executive

Evie Pickering Brand Activation Executive

Amy Cossey Brand Director

Kayleigh Swift Brand Manager

Display concept design FAQs

Have questions about the concept phase before committing to your POS display?

Before we start thinking about the end result of in-store displays, we suggest showing how they form a part of the visual merchandising landscape. By using concepts, you can combine insight, marketing strategy and creative vision ready to present in a variety of formats to suit your needs and get the buy-in you need from your internal teams.

To make the most impact with your POS and POP materials it’s advisable to start with a strong concept so you can stand out in busy physical retail spaces. By exploring multiple ideas and challenging assumptions before anything gets made, you can also save time, avoid missed opportunities and the need to revisit work.

Rely on us as experts balancing consistency with creative expression. By starting with a deep dive into your brand, we develop an effective brief with you. You’ll then see how our designers think bigger, without losing sight of who you are. Whether you have your own key visual or we create it for you, we’re here at every step to plan for success.

You might already know what you need, or you can ask for our guidance here. Concepts can be presented as sketches or scamps, in a presentation deck, 2D animations or all the way through to 3D visualisations or LiveAR - whatever you choose it’ll be backed with shopper insight and creative rationale - everything you need to sell it in.

Still have questions?

Contact Colin