Key visual creation

Use imagery beyond the logo to tell your story - bring together elements from your brand toolkit and a concept aligned with your brand strategy. This is the centrepiece.

Your key visual can become a useful blueprint of other design work, as it communicates your values, vision and philosophy all in one place - reinforcing your brand.

By defining your identity and displaying your core brand values, you can quickly establish a connection and differentiate from your competitors visually and emotionally.

As the main visual element for a brand, product or campaign, a key visual sets the tone in your advertising, marketing and in-store point of sale or digital displays. As a corporate asset, it goes further than just featuring a product and conveys the story and dynamics of your whole company, bringing together brand colours, fonts, and more.

When you’re launching or entering a new market, you need a recognisable visual to stand you out from competitors on shelves, in your advertising and digital marketing. Use it on your packaging for better recall and recognition. You can even create a seasonal key visual for promotions, events, or if you refresh your brand and positioning.

You can trust us to communicate the complexity and scale of the key visual project right from our discovery call. Everything will be considered - your company and values, shopper behaviour, competitors and market landscape. As a creative agency that specialises in FMCG brands and in-store POS materials, you’ll see how we think big, create bigger.

You’ve commissioned photography or had a 360 packshot 3D visual built, want illustration or typography assets, even animation for motion-led campaigns. It can all be considered when our expert designers from a world of creative disciplines come together. We’ll have delivery in mind to ensure that your key visual works hard everywhere it appears.