In-store creative

Are you making the most of your shopper marketing campaign through in-store visual merchandising? Your marketing will be packed with creative POS, POP displays - start with a custom FSDU and add from a whole world of retail media that will turn heads.

Pepto Bismol point of sale freestanding display units

How to stand out creatively in-store

Our experienced creative team can help with every detail of your in-store marketing so you can plan with confidence.

Display concept design

We’ll translate your campaign vision into eye-catching, retail-ready displays through a smooth creative process to help you achieve internal buy-in and approval.

Point of sale creative

Influence shopper behaviour in-store with high-impact, brand-led POS materials (think FSDUs, shelf wobblers). Support your new product launches and seasonal promotions.

Retail artwork adaptation

Have existing creative? We ensure consistency and accuracy across touchpoints when adapting your artwork to any retail format, even in complex multi-market or multi-SKUs.

Our process

Discover

1

Share your campaign goals, ambitions and challenges face-to-face. With this insight, together we’ll find a creative approach that’s built around your needs.

Ready to book a discovery call?
Define

2

This is your chance to get the most out of the plan by enhancing your deliverables with expert guidance before your timelines and objectives are set out and work begins.
Create

3

Your brief comes to life when our team pushes expectations to develop bold, strategic creative for your brand, audience and the retail environment you’re launching into.
Refine

4

Feedback and collaboration is vital - this isn’t just a project, it’s a partnership. We’ll review the work against the SLAs until things feel just right to move forward.
Deliver

5

We handle delivery so everything lands on time and exactly as it should - you can take a look at our testimonials and see how we’ll build trust through excellent service.
Support

6

We stick around to help you measure success, however that looks for you. Follow-up and planning what’s next shows you we’re in this for the journey, so you’re not alone.

Discover

1

Share your campaign goals, ambitions and challenges face-to-face. With this insight, together we’ll find a creative approach that’s built around your needs.

Ready to book a discovery call?
Define

2

This is your chance to get the most out of the plan by enhancing your deliverables with expert guidance before your timelines and objectives are set out and work begins.
Create

3

Your brief comes to life when our team pushes expectations to develop bold, strategic creative for your brand, audience and the retail environment you’re launching into.
Refine

4

Feedback and collaboration is vital - this isn’t just a project, it’s a partnership. We’ll review the work against the SLAs until things feel just right to move forward.
Deliver

5

We handle delivery so everything lands on time and exactly as it should - you can take a look at our testimonials and see how we’ll build trust through excellent service.
Support

6

We stick around to help you measure success, however that looks for you. Follow-up and planning what’s next shows you we’re in this for the journey, so you’re not alone.

What our brand partners are saying

"n-fuze always deliver! Top notch creativity at the speed of light. If all my agencies would work like n-fuze, my life would've been so much easier."

"I've worked with n-fuze for over a decade (in different companies) and they are still the best design agency for in-store and online design, concepts and so much more. They are a great team to work with - I can really trust that they will deliver high quality materials on time."

"The creative thinking that Colin, Alice and Sam provide is just exceptional! To us they aren't really an agency but more so a part of our team where we know we'll get amazing results for the best price. Time after time they prove themselves with creative solutions that win with our customers and our shoppers. Thanks for being awesome!!"

Siem Los Global Marketing Manager

In-store FAQs

Have questions about owning the aisle and making your brand unmissable in-store?

What is in-store marketing and what does it cover?

It’s a form of visual merchandising that a marketing company or brand uses often as part of a creative campaign to engage shoppers at the point of purchase (throughout the store) to the point of sale (the checkout area) in an effort to increase retail sales. This could be an FSDU, shelf tray, end cap, poster, floor vinyl, hanging sign, and more.

How is in-store creative different from the rest?

As POS and POP materials are designed for physical retail spaces, you have to think differently. Shopper marketing insight shows that sightlines, customer behaviours, store layouts and retailer restrictions all impact on your efforts. You need an in-store creative specialist to create something that’s bold, effective and respects your brand rules.

How do I brief you for in-store creative work?

This is the most important part of the creative process, so we’ll take it step-by-step to build a clear brief that includes objectives, deliverables, audience and messaging, budget and timeline requirements. We keep the whole n-fuze team trained and skilled in effective brief-taking so together there’s a plan for success.

Do I need to know print or retail specifications?

No - we have that all covered. You may know the finished items as POSM (point of sale materials) which must fit perfectly in their intended spaces. We have strong relationships with our trusted suppliers and your artwork is checked against spec sheets by our experienced production team before anything goes to print so it’s fully retailer compliant.

Will your designs work across all formats?

You found the experts in artwork adaptation. We manage variations across in-store items of all shapes and sizes, as well as the digital parts of your campaign, seamlessly. Years of industry experience allow us to connect the dots, creating you a consistent campaign built around shopper insight. Ask us about augmented reality live 3D visualisations.

Can you also handle my POS print and production?

For a seamless, integrated approach you can let us manage the whole production process for you. Or you can ask us to supply artwork ready for your own printers. Whichever experience you choose, we’ll ensure that everything is set up right for your new product launch or promotion so it lines up with your marketing strategy for retail stores.

Still have questions?