In-store creative

Are you making the most of your shopper marketing campaign through in-store visual merchandising? Your marketing will be packed with creative POS, POP displays - start with a custom FSDU and add from a whole world of retail media that will turn heads.

Pepto Bismol point of sale freestanding display units

How to stand out creatively in-store

Our experienced creative team can help with every detail of your in-store marketing so you can plan with confidence.

We’ll translate your campaign vision into eye-catching, retail-ready displays through a smooth creative process to help you achieve internal buy-in and approval.

Display concept design

Influence shopper behaviour in-store with high-impact, brand-led POS materials (think FSDUs, shelf wobblers). Support your new product launches and seasonal promotions.

Point of sale creative

Have existing creative? We ensure consistency and accuracy across touchpoints when adapting your artwork to any retail format, even in complex multi-market or multi-SKUs.

Retail artwork adaptation

Our process

Discover

1

Share your campaign goals, ambitions and challenges face-to-face. With this insight, together we’ll find a creative approach that’s built around your needs.

Ready to book a discovery call?
Define

2

This is your chance to get the most out of the plan by enhancing your deliverables with expert guidance before your timelines and objectives are set out and work begins.
Create

3

Your brief comes to life when our team pushes expectations to develop bold, strategic creative for your brand, audience and the retail environment you’re launching into.
Refine

4

Feedback and collaboration is vital - this isn’t just a project, it’s a partnership. We’ll review the work against the SLAs until things feel just right to move forward.
Deliver

5

We handle delivery so everything lands on time and exactly as it should - you can take a look at our testimonials and see how we’ll build trust through excellent service.
Support

6

We stick around to help you measure success, however that looks for you. Follow-up and planning what’s next shows you we’re in this for the journey, so you’re not alone.

Discover

Share your campaign goals, ambitions and challenges face-to-face. With this insight, together we’ll find a creative approach that’s built around your needs.

Ready to book a discovery call?

Define

This is your chance to get the most out of the plan by enhancing your deliverables with expert guidance before your timelines and objectives are set out and work begins.

Create

Your brief comes to life when our team pushes expectations to develop bold, strategic creative for your brand, audience and the retail environment you’re launching into.

Refine

Feedback and collaboration is vital - this isn’t just a project, it’s a partnership. We’ll review the work against the SLAs until things feel just right to move forward.

Deliver

We handle delivery so everything lands on time and exactly as it should - you can take a look at our testimonials and see how we’ll build trust through excellent service.

Support

We stick around to help you measure success, however that looks for you. Follow-up and planning what’s next shows you we’re in this for the journey, so you’re not alone.

In-store creative to inspire

Private White V.C. team on a classic motorbike while dressed in 1940s mechanic overalls

Maximising an experiential event space with beautiful design that respects brand history

Dolly Parton 9 2 5 bar scene. A card standee on a stage with guitar, mic and neon light. Prints and Wines in the background.

How n-fuze creativity elevated this wine event with House of Accolade

A 3-step 3D visualisation process showing wireframe through to rendered 3D model of a tube of beauty product

How n-fuze used 3D to elevate Kenvue’s beauty masterbrand campaign

What our brand partners are saying

"n-fuze always deliver! Top notch creativity at the speed of light. If all my agencies would work like n-fuze, my life would've been so much easier."

"I've worked with n-fuze for over a decade (in different companies) and they are still the best design agency for in-store and online design, concepts and so much more. They are a great team to work with - I can really trust that they will deliver high quality materials on time."

"I've been working with n-fuze for over 3 years now, and am in contact with them almost weekly. They are super reliable, provide output at speed and with quality. Great value for money. I would definitely recommend."

"n-fuze have been a fantastic partner to us over the years. We can rely on them to consistently deliver over and above what we need, no-matter the time pressure or challenge."

"n-fuze are a fantastic team to work with, providing invaluable expertise on how best to bring new products to life for retailers. They go above and beyond the brief and we're always left with assets we can't wait to show off!"

"Working with n-fuze is always a joy! Their creativity and commitment to delivering top quality work is commendable. The team are extremely personable and work collaboratively on all projects. I look forward to continuing to work with them."

"A brilliant company to work with! They deliver consistent high-quality work with industry leading flexibility and ability to work on tight deadlines."

"What a fantastic and creative team to have the pleasure of working with. Impactful designs, great understanding of client needs and professional delivery! Keep up the great work."

"I can always count on n-fuze to deliver assets & POS in the most efficient way. They are always responsive and nothing is ever too big a challenge. The turnaround time for asset delivery is second to none and the team always deliver with a virtual smile!"

"Brilliant team who can produce awesome and creative executions that meet brand and strategic guidelines."

"n-fuze are one of the best artwork agencies out there with many strings to their bow on what they can produce. All of their staff are really friendly and it's a pleasure to be working alongside them day to day on various different jobs!"

"n-fuze has excellent communication and responsiveness. Our account manager is highly reliable, and consistent in delivering on time and within budget. We've had a strong, trusted partnership and have worked together for many years, seeing great success."

"n-fuze are a company I have worked with for many years and highly recommend. They have skills across the board and always execute every project at a high standard."

"The creative thinking that Colin, Alice and Sam provide is just exceptional! To us they aren't really an agency but more so a part of our team where we know we'll get amazing results for the best price. Time after time they prove themselves with creative solutions that win with our customers and our shoppers. Thanks for being awesome!!"

Siem Los Global Marketing Manager

Catherine McGarry Shopper Marketing Controller

Chiara Sartorelli Senior Brand Manager, Pantene UK

Thomas Joyce-Brown Head of Trade Marketing

Jennifer Murch Brand Account Manager

Sasha Vergopoulos Junior Marketing Manager

Adam Goonajee Assistant Brand Activation AFH

Kereagh Russell POS Design Project Manager

Ann Eng Senior Brand & Activation Manager

Alexander Keys Brand Manager

Michael Armand National Account Executive

Evie Pickering Brand Activation Executive

Amy Cossey Brand Director

Kayleigh Swift Brand Manager

In-store FAQs

Have questions about owning the aisle and making your brand unmissable in-store?

It’s a form of visual merchandising that a marketing company or brand uses often as part of a creative campaign to engage shoppers at the point of purchase (throughout the store) to the point of sale (the checkout area) in an effort to increase retail sales. This could be an FSDU, shelf tray, end cap, poster, floor vinyl, hanging sign, and more.

As POS and POP materials are designed for physical retail spaces, you have to think differently. Shopper marketing insight shows that sightlines, customer behaviours, store layouts and retailer restrictions all impact on your efforts. You need an in-store creative specialist to create something that’s bold, effective and respects your brand rules.

This is the most important part of the creative process, so we’ll take it step-by-step to build a clear brief that includes objectives, deliverables, audience and messaging, budget and timeline requirements. We keep the whole n-fuze team trained and skilled in effective brief-taking so together there’s a plan for success.

No - we have that all covered. You may know the finished items as POSM (point of sale materials) which must fit perfectly in their intended spaces. We have strong relationships with our trusted suppliers and your artwork is checked against spec sheets by our experienced production team before anything goes to print so it’s fully retailer compliant.

You found the experts in artwork adaptation. We manage variations across in-store items of all shapes and sizes, as well as the digital parts of your campaign, seamlessly. Years of industry experience allow us to connect the dots, creating you a consistent campaign built around shopper insight. Ask us about augmented reality live 3D visualisations.

For a seamless, integrated approach you can let us manage the whole production process for you. Or you can ask us to supply artwork ready for your own printers. Whichever experience you choose, we’ll ensure that everything is set up right for your new product launch or promotion so it lines up with your marketing strategy for retail stores.

Still have questions?

Contact Colin