A 3-step 3D visualisation process showing wireframe through to rendered 3D model of a tube of beauty product

How n-fuze used 3D to elevate Kenvue’s beauty masterbrand campaign

Services

Year

2024

Industry

Consumer Healthcare

In partnership with

Kenvue

This exciting 3D brief from Kenvue led to an ambitious n-fuze reimagining of their beauty masterbrand campaign for 2024. Featured on prominent online retailer websites, we brought the collection to life in crisp, stunning three-dimensional spaces that you could almost reach out and grab. The opportunity to showcase our conceptual thinking and highly-skilled delivery led to one of our favourite projects of the year while delighting the client.

Kenvue wanted to engage with online customers across major retailers by using 3D visuals in this beauty masterbrand campaign.
n-fuze collaborated with the Kenvue shopper marketing team to create immersive 3D models that added depth to packshot images.
The campaign delivered beyond photorealistic visuals and boosted online engagement through powerful brand storytelling.

Key visual origination through the power of 3D visualisation

When our friends at Kenvue approached us with a challenge to transform the visuals for their beauty masterbrand campaign, the n-fuzers were ready to dive right in. Tasked with crafting eye-catching, three-dimensional visuals that would bring Kenvue’s beauty products to life on major platforms like Just My Look, Look Fantastic, and Amazon, we knew this was an opportunity to push creative boundaries and showcase the best of what n-fuze has to offer.

Step 1. Setting the vision with Kenvue’s shopper marketing team

The journey began with a collaborative ideas session alongside Kenvue’s brilliant shopper marketing team. The aim was to reach a design that went beyond just the products and to dream up a dynamic space around them. Together, we explored multiple concepts and refined each to reach a direction that embodied depth, colour and elegance while pushing the strength of the product lineup front and centre.

Step 2. Building in 3D for real depth and impact

The goal was set early on - to venture beyond previous campaigns and explore true visual depth, thereby presenting the products in contrast with visually pleasing, complimentary colours and shapes to encourage shopper engagement. To make the products truly shine, we moved our ideas from flat sketches into a fully realised 3D space - a skill the n-fuze multimedia team has perfected over years of experimentation and innovation in three-dimensional spaces. By building clean podiums for height and textural backgrounds for depth, we created an immersive, interactive environment that no 2D image could capture. Each model was crafted with meticulous attention to detail, ensuring that every shadow, curve, and highlight contributed to a polished, photorealistic finish.

Kenvue beauty masterbrand 3D wireframe and render stages

Step 3. Bringing it all together with lighting, typography, and graphics

With the 3D models in place, our designers applied their expertise in digital finishing, integrating lighting and graphic elements to add sophistication and depth. Careful lighting techniques brought out each product’s best angles, while the typography and subtle graphic touches rounded out the visual experience, ensuring the layout remained clean and attention-grabbing. The end result? A suite of visuals that not only highlighted each Kenvue product beautifully but created a cohesive, engaging campaign for online audiences.

A campaign to remember

The results of this collaborative project exuded the elegance and appeal that Kenvue had envisioned and the campaign was a hit, leaving them delighted with the visual storytelling we’d achieved together. By blending our in-house multimedia skills, an eye for detail, and the collaborative spirit we bring to every project, we crafted visuals that captured Kenvue’s brand in a fresh and impactful way, making this one of the team’s favourite projects of the year.

n-fuze Client Services Director Toby McCormack

How we can bring your vision to life

Our 3D-generated creatives are bursting with potential, ready for animation and digital platforms. Building dynamic campaign toolkits that ensure quick reactivation and seamless adaptation across multiple print and digital touchpoints. A powerful visual experience and completely versatile!

At n-fuze, we believe in partnerships, not just projects. Our in-house creative and multimedia teams thrive on challenges like this one, taking on every new brief as a unique opportunity to build something exceptional. Whether you’re looking to make an impact online, in-store, or across both, our team of n-fuzers is ready to bring your brand to life with the same creativity, commitment, and care that have made n-fuze a trusted creative powerhouse for nearly two decades.

Curious to see what we can create together? Let’s chat and turn your next campaign into a showstopper.

What our brand partners are saying

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"n-fuze has excellent communication and responsiveness. Our account manager is highly reliable, and consistent in delivering on time and within budget. We've had a strong, trusted partnership and have worked together for many years, seeing great success."

"n-fuze are a fantastic team to work with, providing invaluable expertise on how best to bring new products to life for retailers. They go above and beyond the brief and we're always left with assets we can't wait to show off!"

"The creative thinking that Colin, Alice and Sam provide is just exceptional! To us they aren't really an agency but more so a part of our team where we know we'll get amazing results for the best price. Time after time they prove themselves with creative solutions that win with our customers and our shoppers. Thanks for being awesome!!"

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"n-fuze have been a fantastic partner to us over the years. We can rely on them to consistently deliver over and above what we need, no-matter the time pressure or challenge."