Two blonde women dressed in blue vintage-styled military uniforms stand with a branded display

Maximising an experiential event space with beautiful design that respects brand history

Services

Year

2024

Industry

Clothing

In partnership with

Private White V.C.

In a show-stopping display of creative flair, the n-fuze team partnered with company owner and Great Grandson of Private Jack White, James Eden. The goal, to create an innovative, experiential retail and exhibition space tailored to their customers’ discerning taste, while celebrating the deeply meaningful history that wearers of the brand cherish.

Goodwood Revival is an engaging space for Private White V.C. to create a shopping experience to reflect their brand heritage.
The n-fuze designed displays included copper-accented POS materials highlighting the brand’s WW2 origins and craftsmanship.
The installations inspired shoppers and visitors, strengthening Private White V.C.’s brand presence and customer connection.

Goodwood Revival is a unique annual event driven by a community that brings to life the iconic era of motor racing that took place there from 1948 to 1966. Each year, the energy and excitement is captured in vintage fashion, classic cars and entertainment, led by a line-up of celebrated personalities. At the heart of the glamour on show is a culture that values cherished items that were built to last, so it’s no surprise that quality men’s clothing company, Private White V.C. is a perfect fit for the event.

Starting with a research session to immerse into the brand’s history, n-fuzer, Sam sketched a set of concepts using elements true to the brand’s eye-opening wartime beginnings. The use of copper tones are not only present in the clothing itself - Sam and the team added careful copper flourishes throughout the exhibition space, some subtle, and others on full show. The project stayed with n-fuze through to production, ensuring our insistence on quality and detail were carried through to the delivered pieces.

Why copper? It all started with an act of heroism by company namesake Private Jack White V.C., whose heroism was marked with a Victoria Cross medal through his quick thinking and bravery. In 1917, during the Dialah River crossing in Mesopotamia, his boat came under heavy machine-gun fire. Using a length of copper communications wire, Jack towed the damaged boat back to shore, saving lives, ammunition, and supplies. He later became a successful businessman, going on to buy the Manchester clothing factory where he had started as an apprentice pattern maker after the war. Today, his great grandchildren own and operate the factory, honouring his legacy both in war and in business.

As seen in the finished exhibition space, a luxurious, soft copper sheen is present in a smoothly rotating medallion shape bearing the company branding, not deviating from the early concept sketches. Mounted on a vintage-style wooden base that calls back to luxury luggage chests of days gone by. A reminder that the quality pieces are still handmade in England to this day.

A sketch showing a concept for the space with elements of cubed framework, a wooden box with copper coloured disc and mannequin with info panel.

A robust copper-toned mannequin torso is adorned with the brand’s signature clothing pieces, attached to a copper cornered frame that allows the clothing to be seen from all angles. A considered, angled panel below highlights item details and provides styling tips to the customer.

Other details include a neat metal framework surrounding the exhibition space, which features company branding and large-scale photographs of their long-standing history. Sporting celebrity customers are shown, along with vintage advertising artwork demonstrating the historic links to motorsport.

Private White V.C. team on a classic motorbike while dressed in 1940s mechanic overalls

This partnership

is a perfect example of how n-fuze digs deeply into your brand to understand every detail. The point of sale can truly be anywhere, and an immersive exhibition of this quality will stay with a visitor for years to come, reinforcing their relationship with the company and their values.

What our brand partners are saying

"The creative thinking that Colin, Alice and Sam provide is just exceptional! To us they aren't really an agency but more so a part of our team where we know we'll get amazing results for the best price. Time after time they prove themselves with creative solutions that win with our customers and our shoppers. Thanks for being awesome!!"

"n-fuze are a company I have worked with for many years and highly recommend. They have skills across the board and always execute every project at a high standard."

"n-fuze has excellent communication and responsiveness. Our account manager is highly reliable, and consistent in delivering on time and within budget. We've had a strong, trusted partnership and have worked together for many years, seeing great success."

"n-fuze are one of the best artwork agencies out there with many strings to their bow on what they can produce. All of their staff are really friendly and it's a pleasure to be working alongside them day to day on various different jobs!"

"Brilliant team who can produce awesome and creative executions that meet brand and strategic guidelines."

"I can always count on n-fuze to deliver assets & POS in the most efficient way. They are always responsive and nothing is ever too big a challenge. The turnaround time for asset delivery is second to none and the team always deliver with a virtual smile!"

"What a fantastic and creative team to have the pleasure of working with. Impactful designs, great understanding of client needs and professional delivery! Keep up the great work."

"A brilliant company to work with! They deliver consistent high-quality work with industry leading flexibility and ability to work on tight deadlines."

"Working with n-fuze is always a joy! Their creativity and commitment to delivering top quality work is commendable. The team are extremely personable and work collaboratively on all projects. I look forward to continuing to work with them."

"n-fuze are a fantastic team to work with, providing invaluable expertise on how best to bring new products to life for retailers. They go above and beyond the brief and we're always left with assets we can't wait to show off!"

"n-fuze have been a fantastic partner to us over the years. We can rely on them to consistently deliver over and above what we need, no-matter the time pressure or challenge."

"I've been working with n-fuze for over 3 years now, and am in contact with them almost weekly. They are super reliable, provide output at speed and with quality. Great value for money. I would definitely recommend."

"I've worked with n-fuze for over a decade (in different companies) and they are still the best design agency for in-store and online design, concepts and so much more. They are a great team to work with - I can really trust that they will deliver high quality materials on time."

"n-fuze always deliver! Top notch creativity at the speed of light. If all my agencies would work like n-fuze, my life would've been so much easier."