3 of the n-fuze team at the House of Accolade 2024 event with branded shelving, digital wall display and shopping trolleys.

How n-fuze creativity elevated this wine event with House of Accolade

Services

Industry

Food & Drink

In partnership with

Accolade Wines

Accolade Wines relied on a full service of design and creativity across all surfaces - digital, print, point of sale, social media and beyond. The 2024 annual House of Accolade trade event was an experience that truly showcased the portfolio of wine brands in retail and the on-trade in the EMEA region. The n-fuze team was there throughout, providing our 'we not me' approach and delivering a united front with our brand partner.

Accolade Wines House of Accolade annual showcase is a must-see retail and on-trade shopper marketing event in central London.
n-fuze designed and produced over 100 impactful print and digital pieces, enhancing the event zones with creative displays.
The collaboration added to the immersive brand experience, highlighting their diverse portfolio and impressing attendees.

This September, the vibrant vaults beneath London’s Waterloo station came alive as Accolade Wines took guests on a journey through the wine trade event of the year! Every corner of the space was buzzing as each thoughtfully curated zone inspired visitors from the worlds of retail and the on-trade. A guest favourite? The 9 2 5 American dive bar, a space to channel the inner superstar while rocking bejewelled denim jackets with a life-sized Dolly Parton standee provided by n-fuze. Part of the dazzling launch of her new Dolly Wines brand.

A large format screen showing a 3D fly-through of a Tesco store, featuring Accolade Wines point of sale.

A fly-through of a Tesco store with prominent POS elements created by n-fuze

In fact, along with Dolly, Accolade Wines entrusted us to produce an incredible 108 individual printed elements onto a multitude of surfaces, with a range of specialist finishing requirements. With too many to list, we’ve highlighted some of the team’s favourites. From the moment of stepping inside, guests were met with impressive 6-sheet posters displayed through the many zones. Prominent way-finding, handy information cards, and even a myth-busting interactive counter-top display all building deeper connections with guests.

At the heart of the prominent shopper zone, our n-fuze skills were on full display. A dynamic showcase of Point of Sale units illustrated in-store possibilities available to retailers, all brought to life by our team’s creative expertise. Visitors were welcomed by an eye-catching n-fuze-printed security totem at the entrance, setting the tone for what was to come. Nearby, viewers were treated to a stunning fly-through animation including 3D POS elements for Accolade Wine brands, expertly rendered by n-fuze and creating a realistic journey through a well-stocked Tesco store.

Wine shelving display featuring colourful shelf edge graphics. A Mud House wine security shroud. Poster for Da Luca prosecco.

The walkway and shopper zone featured attractive in-store graphics designed and printed by n-fuze

To amplify the message, a rustic, stylish shelving unit showcased the Accolade Wines portfolio, with the natural wood beautifully offset by bold, vibrant POS elements designed and printed by the n-fuze team. These eye-catching touches sparked curiosity, bringing the display to life and seamlessly enhancing the brand’s striking packaging. It was the perfect blend of simplicity and creativity, adding that extra spark to the space.

In the main walkway, n-fuze brought a touch of sparkle with an in-store poster spotlighting the quality and versatility of Da Luca Prosecco. Surrounded by dozens of our printed designs, elegantly uplifting the event framework, each piece adding to the atmosphere. Jam Shed was another star of the show, with n-fuze’s eye-catching prints bringing their brand to life. Throughout the space, screens played a sneak peek of their summer 2024 ATL campaign, featuring engaging animations crafted by our team, keeping the audience even more captivated.

A busy, staffed Echo Falls wine display stand with boxes of fruits, bottles of wine and posters, digital displays and more.

Echo Falls on full show with a bright theme and their Pink Picnic wine hamper prize

n-fuze had the pleasure of collaborating with the Echo Falls team, creating many vibrant printed elements for their stand, but it didn’t stop there. Our team crafted fresh social media content, designed box artwork, and a branded picnic blanket with Javelinas for a summer Pink Picnic giveaway. This was all about bringing those fun, summer vibes to life with a dash of n-fuze creativity.

Stand up comedy zone featuring a large van-shaped cardboard standee, mic stand, and large background poster promoting the event.

The n-fuze produced 'Jam Van' standee stands proud in the on-trade zone

In the on-trade zone, n-fuze creativity was on full show, providing design and print for an array of tent cards, barware, menus, and 4-sheet wall artwork that branded a variety of themed areas. Our work showcased the versatility of the House of Accolade wines. One standout brand, Jack Rabbit, featured n-fuze-designed posters, bar runners, and drink coasters, adding a playful touch to the setup. From pubs to restaurants, bars, and even a comedy club, our designs spanned multiple surfaces, bringing each space to life. We also took the Jam Shed experience up a notch with a custom-printed and assembled ‘Jam Van’ standee - becoming a popular topic of conversation among guests.

Dolly Parton 9 2 5 bar scene. A card standee on a stage with guitar, mic and neon light. Prints and Wines in the background.

Dolly Wines launch

Guests dressed the part, posing on stage with Dolly Wines and an n-fuze produced Dolly standee

n-fuze loved working with the Accolade Wines team on this stunning event. If you’re looking for a creative partner that can seamlessly fit with your internal team on all your creative challenges, contact us today.

Credit to the event planners and other agencies involved in the event

Grand Central Creative marketing services
Shopper agency F&BM
Event space 26 Leake Street arches
HOSCH event services
Blue Elephant UK Ltd event services

What our brand partners are saying

"n-fuze always deliver! Top notch creativity at the speed of light. If all my agencies would work like n-fuze, my life would've been so much easier."

"I've worked with n-fuze for over a decade (in different companies) and they are still the best design agency for in-store and online design, concepts and so much more. They are a great team to work with - I can really trust that they will deliver high quality materials on time."

"I've been working with n-fuze for over 3 years now, and am in contact with them almost weekly. They are super reliable, provide output at speed and with quality. Great value for money. I would definitely recommend."

"n-fuze have been a fantastic partner to us over the years. We can rely on them to consistently deliver over and above what we need, no-matter the time pressure or challenge."

"n-fuze are a fantastic team to work with, providing invaluable expertise on how best to bring new products to life for retailers. They go above and beyond the brief and we're always left with assets we can't wait to show off!"

"Working with n-fuze is always a joy! Their creativity and commitment to delivering top quality work is commendable. The team are extremely personable and work collaboratively on all projects. I look forward to continuing to work with them."

"A brilliant company to work with! They deliver consistent high-quality work with industry leading flexibility and ability to work on tight deadlines."

"What a fantastic and creative team to have the pleasure of working with. Impactful designs, great understanding of client needs and professional delivery! Keep up the great work."

"I can always count on n-fuze to deliver assets & POS in the most efficient way. They are always responsive and nothing is ever too big a challenge. The turnaround time for asset delivery is second to none and the team always deliver with a virtual smile!"

"Brilliant team who can produce awesome and creative executions that meet brand and strategic guidelines."

"n-fuze are one of the best artwork agencies out there with many strings to their bow on what they can produce. All of their staff are really friendly and it's a pleasure to be working alongside them day to day on various different jobs!"

"n-fuze has excellent communication and responsiveness. Our account manager is highly reliable, and consistent in delivering on time and within budget. We've had a strong, trusted partnership and have worked together for many years, seeing great success."

"n-fuze are a company I have worked with for many years and highly recommend. They have skills across the board and always execute every project at a high standard."

"The creative thinking that Colin, Alice and Sam provide is just exceptional! To us they aren't really an agency but more so a part of our team where we know we'll get amazing results for the best price. Time after time they prove themselves with creative solutions that win with our customers and our shoppers. Thanks for being awesome!!"