Accolade Wines and n-fuze: joining forces for health, wellbeing, and charity wins

A group of people outdoors, some wearing retro sportswear, holding an olympic torch and another a sign ‘on the move olympics’
Accolade Wines UK headquarters team with n-fuzers Simon and Jack for #onTheMove
  • Through a shared belief in prioritising people and culture Accolade Wines welcomed us to join their #OnTheMove charity event.
  • The n-fuzers stepped up to bring extra support, positivity and pedal power along with some laughter and miles logged.
  • Days like these strengthen an already great partnership that’s built on aligned values, not just brilliant creative work.

The sights, the sounds, and the spirit of goodwill were in full swing during our recent visit to Accolade Wines, where the n-fuze crew didn’t just observe - they jumped right in! True to our ‘We Not Me’ mantra, n-fuzers Simon Rayfield and Jack Beaumont were more than happy to roll up their sleeves and lend a hand. With Marketing Director Tom Smith and Head of Trade Marketing Europe Thomas Joyce-Brown cheering us on, we joined forces with their energetic team for a day of games, goals, and good vibes.

This year’s global Accolade Wines #OnTheMove challenge perfectly synced with the buzz of the Paris Olympics, blending fitness, fun, and a fantastic cause. It’s not just about moving - it’s about moving together. This initiative doesn’t just champion wellbeing - it’s a celebration of team spirit, connection, and our ongoing support for Accolade Wines, one of our cherished brand partners.

A mix of people together outdoors with someone dressed in retro sports clothes ready to take part
The Accolade Wines 118 team ready for action with Simon from n-fuze

Simon and Jack needed no convincing to get involved - the car park quickly transformed into a lively arena, with motivational tunes straight out of the Rocky soundtrack setting the scene for Senior Category Manager Sam Tubb’s epic entrance. The whole team came together, tackling sporty challenges and racking up points for the UK branch. With a chorus of moustached 118 track runners (remember, those guys?) led by Head of Growth Channel Marketing Alexandra Colson, victory was in the air!

But the real showstopper? Trade Marketing Manager Rebecca Hoggett unveiling a genuine Olympic torch. Naturally, Jack seized the moment for a quick pic, but this treasured piece of history soon found its way back to Becca - rightfully so, since she had the incredible honour of being an official torchbearer during the 2012 Games.

A man poses in an office with an official olympic torch from the 2012 games
n-fuzer Jack poses with an official 2012 olympic torch at Accolade Wines HQ

At n-fuze, we don’t just manage accounts; we build creative connections grounded in trust and shared experiences. Days like these, where we can crank up the tunes, lift some weights, and support our brand partners in unexpected ways, are what make our partnerships truly special.

A man stands upright while holding a large weight to his chest
n-fuzer Simon takes part in some weight-lifting for charity

A massive shoutout to the Accolade Wines UK headquarters team - thanks for letting us be part of your special event!