Shopper behaviour consulting

Learn what drives shopper decisions, then design experiences they can’t ignore. By observing how people navigate, notice, process and decide, you see the moment of truth and understand shopper behaviour to remove friction and design persuasive creative.

A woman in a store selecting a product at the point of sale, while a man and woman buy the same product on their phone while gardening

Are you measuring shopper behaviour?

Most in-store decisions happen in the moment, not a long consideration. Do you know how to get the outcome you require?

Through detailed behaviour analysis methods, you can explore navigation, dwell time and more. Learn what captures shopper attention first, what holds it, and what’s ignored.

Uncover the emotional truth of shopper behaviour. Using enhanced interviews, face mapping and other advanced techniques, you can reveal the hidden path to purchase.

Proper testing and optimisation for shopper behaviour towards in-store POS and media lead to conversion uplifts of up to 118%, with even more wins through brand cue audits.

Our process

Defining context

1

It starts with market diagnosis, with a macro influence check to understand shoppers’ feelings. Then we move to your distinctive asset audit, what’s working or memorable?

Ready to book a discovery call?
Environment scoping

2

We’ll define which POS elements should be prioritised by using category insight data and pinpointing specific, subconscious behavioural gaps in the path to purchase.
Emotional inquiry

3

By going deeper than the less reliable, rationale-based methods, we can look at real human emotion to define the ‘why?’ behind shopper loyalty and when they might switch.
Design application

4

Bringing it all together - foundational shopper insight, category context, and brand identity validation to give our designers the strongest start in your POSM design.

Defining context

It starts with market diagnosis, with a macro influence check to understand shoppers’ feelings. Then we move to your distinctive asset audit, what’s working or memorable?

Ready to book a discovery call?

Environment scoping

We’ll define which POS elements should be prioritised by using category insight data and pinpointing specific, subconscious behavioural gaps in the path to purchase.

Emotional inquiry

By going deeper than the less reliable, rationale-based methods, we can look at real human emotion to define the ‘why?’ behind shopper loyalty and when they might switch.

Design application

Bringing it all together - foundational shopper insight, category context, and brand identity validation to give our designers the strongest start in your POSM design.

What our brand partners are saying

"n-fuze always deliver! Top notch creativity at the speed of light. If all my agencies would work like n-fuze, my life would've been so much easier."

"I've worked with n-fuze for over a decade (in different companies) and they are still the best design agency for in-store and online design, concepts and so much more. They are a great team to work with - I can really trust that they will deliver high quality materials on time."

"I've been working with n-fuze for over 3 years now, and am in contact with them almost weekly. They are super reliable, provide output at speed and with quality. Great value for money. I would definitely recommend."

"n-fuze have been a fantastic partner to us over the years. We can rely on them to consistently deliver over and above what we need, no-matter the time pressure or challenge."

"n-fuze are a fantastic team to work with, providing invaluable expertise on how best to bring new products to life for retailers. They go above and beyond the brief and we're always left with assets we can't wait to show off!"

"Working with n-fuze is always a joy! Their creativity and commitment to delivering top quality work is commendable. The team are extremely personable and work collaboratively on all projects. I look forward to continuing to work with them."

"A brilliant company to work with! They deliver consistent high-quality work with industry leading flexibility and ability to work on tight deadlines."

"What a fantastic and creative team to have the pleasure of working with. Impactful designs, great understanding of client needs and professional delivery! Keep up the great work."

"I can always count on n-fuze to deliver assets & POS in the most efficient way. They are always responsive and nothing is ever too big a challenge. The turnaround time for asset delivery is second to none and the team always deliver with a virtual smile!"

"Brilliant team who can produce awesome and creative executions that meet brand and strategic guidelines."

"n-fuze are one of the best artwork agencies out there with many strings to their bow on what they can produce. All of their staff are really friendly and it's a pleasure to be working alongside them day to day on various different jobs!"

"n-fuze has excellent communication and responsiveness. Our account manager is highly reliable, and consistent in delivering on time and within budget. We've had a strong, trusted partnership and have worked together for many years, seeing great success."

"n-fuze are a company I have worked with for many years and highly recommend. They have skills across the board and always execute every project at a high standard."

"The creative thinking that Colin, Alice and Sam provide is just exceptional! To us they aren't really an agency but more so a part of our team where we know we'll get amazing results for the best price. Time after time they prove themselves with creative solutions that win with our customers and our shoppers. Thanks for being awesome!!"

Siem Los Global Marketing Manager

Catherine McGarry Shopper Marketing Controller

Chiara Sartorelli Senior Brand Manager, Pantene UK

Thomas Joyce-Brown Head of Trade Marketing

Jennifer Murch Brand Account Manager

Sasha Vergopoulos Junior Marketing Manager

Adam Goonajee Assistant Brand Activation AFH

Kereagh Russell POS Design Project Manager

Ann Eng Senior Brand & Activation Manager

Alexander Keys Brand Manager

Michael Armand National Account Executive

Evie Pickering Brand Activation Executive

Amy Cossey Brand Director

Kayleigh Swift Brand Manager

Shopper behaviour FAQs

Have questions about applying shopper behaviour insight to your POS campaigns?

Media optimisation is shown to increase conversion by up to 118%. By applying behavioural science, we can combine the context of the retail environment with optimised media that’s tested through a human lens. This ensures that POSM displays grab the right attention, at the right moment. Once effectiveness is proven, you can then scale what works.

A great place to start the creative process! When you work with n-fuze, you can go deeper by exploring real emotional drivers of shoppers who may rationalise their purchase decisions. Traditional methods may only uncover a small percentage of thought processes that happen during a shopper journey - speak to us about uncovering true shopper behaviour.

In a highly competitive environment, distinctive asset testing helps inform the POS or pack design by providing research into brand association, helping to narrow creative routes before going deeper if required. Testing is available for single concepts, with analysis of each creative element and optimisation linked to how people process what they see.

Sometimes progress on your creative concept can be stalled by subjectivity, this delay could actually be longer than the 48 hours it could take to provide useful testing that’s based on behavioural science principles. Get back on schedule with your production, and for larger or more advanced projects you can build in testing right from the start.

With this method of holistic research, the aim is to understand how shoppers behave before they even engage with your brand. This can include macro influences that impact on shopping missions in physical, online or omnichannel environments. By understanding the entire path to purchase, you can ensure the creative POS route fits the shopper perfectly.

Using data on both attention and physical actions helps us to shape design for the ‘what’ and the ‘where’ of shopper behaviour. Using detailed behaviour analysis of every action a shopper performs through a store visit, we can pinpoint the moments that matter most. Methods can include eye tracking, app-based observation tools, video and many more.

When you show retailers that you’re considering your entire category and not just your brand, then everyone wins. If your relationships with retailers are based on an insight to execution trading model, and you’re making the right impact with your in-store media, your future decision-making will be better informed and retailers more confident.

When you optimise for crucial trading moments through the year, you can win in retail by identifying specific placements of products, and which offers to highlight at the right place and time. When propositions are deeply rooted in insight from shopper emotions and behaviours, this helps you outperform your competition and drive business growth.