- Brands struggle to align digital and physical touchpoints, creating disjointed shopper journeys.
- n‑fuze designs motion‑led, shopper-centric brand journeys that flow seamlessly from screen to shelf.
- Enhanced engagement and dwell time boost brand recall and drive stronger in-store performance.
You don’t build best-in-class POS by chance. You build it by starting right. At n-fuze, we believe the strength of a campaign lies in the strength of its starting point, and that means more than a kick-off call and a blank sheet. It means tight scoping, clear objectives, and working collaboratively with you to shape a creative direction that’s loaded with opportunity.
We call it moving forwards while thinking backwards, reverse engineering the creative journey from the final in-store moment, right back to that very first conversation.
The Power of a Strong Brief
The real magic begins with a razor-sharp brief, but more importantly, with the relationship behind it. As long-standing creative partners, we’re not outsiders guessing at what you need, we’re embedded extensions of your team. Over the years, we’ve worked across multiple brands and categories, becoming fluent in the nuances of each client’s world.
That deep-rooted understanding allows us to move quickly, think strategically, and build on your brand's equity without missing a beat. From global FMCG giants to challenger brands on the rise, we know how to connect the dots between your commercial goals, brand vision, and campaign ambition.
And it all starts with that first conversation where scope meets strategy, and the outcome is only ever as strong as the starting point.
Crafting the Key Visual
Every campaign needs a hero moment. For us, it’s the Key Visual (or KV). This is where concept meets craft, your brand story distilled into one compelling, powerful image that drives every touchpoint from retailer toolkits to OOH, digital and POS.
But the power of the Key Visual goes beyond aesthetics, it’s also a strategic foundation. With our Dynamic Packshot Generation capabilities, we can visualise multiple product formats, flavours, or sub-ranges right from inception. This isn’t just about slick 3D models, it’s about giving you the agility to create consistent, scalable assets across multiple platforms and shopper journeys.
Make a hero of your core SKU, tailor messaging by retailer, or have quickly adapted visuals across digital, social, print and AR environments. Dynamic packshots allow us to deliver brand consistency baked in. It’s this level of flexibility that ensures the Key Visual isn't just central, it’s smart, multifunctional, and future-ready.
From Toolkit to Store: Delivering Consistency at Scale
With the Key Visual in place, we build toolkits to adapt to any retail environment. These aren't just templates, they’re cleverly crafted assets designed to flex without breaking your brand integrity. Whether it’s a flagship FSDU or a compact shelf barker, our toolkits guarantee brand continuity because your campaign should feel connected, wherever it appears.
This consistency goes beyond print to shaping digital campaign rollouts across social, ecommerce and AR. By understanding your needs from the start, we will ensure assets are designed with adaptability in mind. Whether it’s a 3D element in-store featuring digital animation or adding an interactive layer online, our approach ensures your campaign doesn’t just land well - it lives longer, works harder, and flexes smarter across every platform your audience moves through.
Between the Lines: Your Cross-Platform Conductor
Our sweet spot? Sitting right between creative concept and technical delivery. With years of experience in strategic planning and POS execution, you can trust that we’re uniquely positioned to bridge the gap between disciplines. We join the dots, so you don’t have to, bringing together design, production, brand, retail, and commercial reality. You can rely on us to facilitate seamless delivery across all platforms.
3D That Brings It All to Life
Get faster retailer buy-in when everyone sees the vision and believes in the outcome. Recently, Kenvue used our 3D visualisations for their beauty masterbrand, bringing campaign worlds to life early in the process, with stunning in-store renders to augmented reality overlays. This led to a suite of visuals that not only highlighted each Kenvue product beautifully but created a cohesive, engaging campaign for online audiences.
Built-In POS Know-How
When you work with us, you’re benefiting from the combined experience of thousands of POS campaigns across countless retailers, categories and formats. This extensive knowledge is built into everything we do for you, allowing us to turn your ambitious impossible into ‘I’m-possible”.
In Summary
With n-fuze, you’ll experience a process that begins with insight, draws on experience, and finishes with executional excellence. By starting from the point-of-sale and working backwards, we’ll create you a campaign that’s creatively brave, commercially smart, and seamless. With cross-platform continuity for retailers, and toolkits that unlock future-ready brand consistency, with us you’ll start strong and finish even stronger.
