From concepts to kennels - our tail-wagging time at SupplierFest

Profile image of Toby McCormack Toby McCormack
A display of Tails.com and other branded point of sale and merchandise items ready for presentation
A selection of point of sale creative and branded merchandise created by n-fuze to support the presentation to the Tails.com team.
  • n-fuze put together a vibrant presentation to support a valued buyer at our brand partner's supplier festival backed by our brand value of 'aspire to n-spire'.
  • The n-fuzers demonstrated the power of point of sale and point of purchase, with a deep dive into shopper marketing insights to inspire confidence in the audience.
  • We even demonstrated our immersive AR capabilities, putting virtual mixed-reality POS right in the hands of the Tails.com team.

There’s no such thing as an average dog, and there’s definitely no such thing as an average SupplierFest. This autumn, the agency was invited to take the lead (pun fully intended) at Tails.com’s annual SupplierFest - and we showed up with more bark, bite and brand love than ever before.

Hosted at the Tails.com HQ, SupplierFest is an annual celebration of the brilliant partners fuelling the brand’s mission to deliver personalised pet nutrition. This year, Tails asked us not just to attend, but to present, inspire and bring a whole heap of creative inspiration to the party.

Toby delivering the n-fuze skills and services to the Tails teams at their Supplier fest event.

So, what did we deliver? Oh, just a fetching selection of custom-branded POS displays, interactive props, and a specially designed event identity that rolled across bunting, banners, tablecloths and more. From the logo (featuring a very good dog, naturally) to a themed ‘Lucky 7s’ slot machine display packed with product treats, every piece was crafted to amplify the fun, functionality and flavour of Tails.com.

Stepping Into the Spotlight

Our trio of n-fuzers - Matt, Colin and Toby - were proud to take the stage and share insights into what makes our agency tick and why we’re trusted partners in bringing campaigns to life, from initial spark to retail shelf.

Matt opened with a wide-angle view of retail marketing today, showing how standout POS can drive dwell time and influence behaviour at shelf edge.

Colin followed with a creative deep-dive into campaign origination, covering how we build striking, structurally sound visuals tailored for activation.

Toby brought the data goods, highlighting our role in strategic insight and spend optimisation, giving brands like Tails the tools to make confident, creative decisions

Matt and Colin delivering n-fuze's interactive Augmented Reality service to the Tails teams at their Supplier Fest.

Each voice brought something unique, but all carried the same message: we’re not just another supplier. We’re creative partners built for insight, impact and a whole lot of imagination.

The Feedback Was Off the Lead

If I was not blown away enough, you brought a hurricane when you turned up at the office haha... Your talk was outstanding and the effort and preparation you all put into it really showed. I’ve had so many people feedback that they loved how engaging and interactive it was.

Lauren Connor, Junior Buyer at Tails.com

We’ll take that over a dog biscuit any day.

Partnerships That Stick

This one wasn’t just about showing up – it was about showing what happens when the right partners come together. At n-fuze, we don’t just deliver assets. We co-create experiences. With play, passion, and a proper pinch of purpose.

As always, every detail matters to us so we went to town and provided all the bells and dog whistles. We designed an event logo, banners, bunting and branded everything down to the tablecloth. We even whipped up a custom n-fuze skills and services booklet, sharing our expertise.

Matt Brown, Founder & CEO of n-fuze

Here’s to more paws, more play, and more power-packed partnerships like this one.