Still using static packshots? That might already be costing you more than you think

• Static packshots can’t keep up with fast-paced retail marketing demands.
• n-fuze’s 3D Dynamic Packshot Generation offers flexible, editable assets for all platforms.
• Brands gain adaptable visuals, reducing costs and accelerating campaign rollouts.

Let me explain...

If you're a brand owner or marketing manager you already know the pain. You’ve invested in a photoshoot. You’ve signed off creative. Then at the last minute, a variant gets dropped, the image placement won’t work or a prop just simply isn't behaving and time's run out - cue the scramble.

Traditional product photography has its strengths of course. And there's something about being at a photoshoot and amongst the live action that brings a certain richness, texture and authenticity that can be unmatched when used right. We’ve collaborated with brilliant photographers and know the magic that comes from a well-planned shoot. But it also comes with limitations. Once it’s shot, it’s shot and any changes can trigger a chain reaction of reshoots, edits, licensing headaches and escalating cost!

Your campaign doesn’t always have time for that.

Enter 3D Visualisation and the era of Dynamic Packshot Generation.

You don’t need to lose days to retouching or wait weeks for a studio slot. With a 3D generated pack, you’re in control. You can generate new variants, update labels, tweak colours or adapt for new platforms without starting from scratch. We even have brands asking us to tone down the potential hyper-realism of 3D visuals with subtle texture and lighting touches on surfaces, ensuring viewers connect with them as real objects.

You’ve likely heard of 3D 360 packshots before - fondly referred to in our studio as Dynamic Packshot Generations (DPG) - maybe you’ve even tried them. But here’s what sets our approach apart: we’ve been visualising in 3D for years! This isn't a new fad bolt-on, it's part of how we think, an integral part of our process. Because when you start with a digital-first mindset, you create assets that flex with the campaign, not fight it.

Dynamic Packshots are set for print, fit for socials, AR enabled, motion fluid, ready for retail screens and whatever else the campaign throws at it. One master file. Infinite applications.

Let’s be honest. We don’t need to tell you how frustrating it is to work with outdated or ill-fitting visuals. You’ve lived it first hand. A global brand approached us recently, their campaign key visual was in a bad way. The specs were wrong, it featured incorrect product variants and the angles didn't do the concept justice. By generating the entire creative in 3D, we delivered impactful assets fit for every digital touchpoint. In turn this secured a campaign extension to other retail touchpoints - all because the assets were delivered on time and most importantly - were quickly adaptable for any use.

Screens are no longer in trial they're already lighting up the shelf space.

Every major retailer is building their own media network and they’ll expect you to be ready with motion-led, platform-specific assets and campaigns.

This isn't about a total overhaul but you do need to start with the right foundations. That means thinking digitally from day one. Not just format-ready, but platform-native. Movement-enabled. Pixel-perfect.

The old school designer in me would never forgive us if we tried to replace print or photography but the evolved designer in me knows we have to move with the times. Understanding where it fits best and where it doesn’t is key to unlocking success. At n-fuze we build shopper toolkits of the 'future' (aka now) built with flexibility in mind. Not just to support the current campaign, but to support whatever comes next.

If your assets aren’t ready to flex, your campaign isn’t ready to fly. If you’re still licensing flat packshots for digital campaigns, it might be time to ask: what exactly are you paying for?

And dare I say you need to be thinking about "brand flexecution"!