- Brands want to overcome issues with fragmented customer experiences but can struggle to align digital and physical touchpoints.
- n-fuze helps brand and shopper teams create seamless online and in-store interactions with motion-led experiences alongside traditional media.
- Enhanced engagement and lower dwell time drive stronger brand recall and improved sales performance.
The way people connect with brands has changed. Not gradually either. Dramatically.
Modern-day consumers don’t begin their journey at the store entrance. They start on a screen, with that familiar glow lighting up their face, mid-scroll, mid-conversation or mid-commute. They’re digital-first, time-poor and attention-fractured, yet still incredibly brand-savvy. They know what they want and expect consistency across every touchpoint and interaction.
72% of consumers research products online before purchasing them in-store*
The truth is, a missed touchpoint will be filled instead by a competitor with a better understanding of the changing landscape
While digital platforms and retail media networks are racing ahead to meet this pace, many brands aren’t keeping up. That’s where momentum is lost. It’s also exactly where you could benefit from our help.
From click to cart: Designing seamless brand journeys
Digital and physical branding shouldn't be treated as separate channels. They’re one continuous experience. From the first online impression to the final in-store conversion, every part of the journey should echo the same energy, identity and emotional connection.
64% of consumers worldwide prefer to shop at retailers that have both a physical and online stores*
It’s no longer enough for a brand to simply be visible. It needs to be memorable.
This means rethinking how you use retail media and recognising the opportunities it brings. Static POSM will always have a role. But dynamic, interactive, motion-led displays? They’re the ones that capture attention, hold it through storytelling and carry the brand narrative from screen to shelf.
By using animation in their marketing… businesses can strengthen relationships, convince more effectively, and increase consumer trust - all through the power of motion.**
Our goal is to be in the room earlier. To work side-by-side with your brand teams during the concept stage, where together we can shape creatives that are fit for all branding platforms. Not just web or app, not just print, not just physical POS, but a cohesive set of assets ready for rapid adaptation without losing brand strength or clarity.
Bravery isn’t optional. It’s strategic.
Embracing digital in retail spaces takes courage. It requires you to step away from your comfort zones built on templates and into responsive, high-impact formats that connect with your customers in new ways. It means rethinking POS not as a final checkpoint, but as a stage where your brand stories come to life and consumer attention becomes engagement.
We’ve seen how this shift works. Dwell time goes up. Engagement deepens. Results improve. Not from gimmicks, but from design rooted in strategy and insight. Whether it's an animated 6 sheet, an AR-enabled unit or an interactive display, we focus on elevating brand stories without losing sight of the shopper.
A 10% increase in dwell time can lead to a 2–5% increase in sales***
Digital platforms provide space to explore and experiment - testing what truly captures attention, drives engagement and influences buying behaviour. No more waiting out four-week promo cycles only to hear targets weren’t met and budget was wasted. Digital gives you the freedom to refresh content with the click of a button, to trial new ideas and strategies in real time...
...all it takes is a little bit of bravery!
From supporting role to strategic partner
This evolution is already happening. The brands making the most impact at retail are the ones bold enough to blur the lines between digital and physical. They see in-store activation as a continuation of their digital strategy, not an afterthought.
Catherine McGarry, AG BarrI've worked with n-fuze for over a decade (in different companies) and they are still the best creative agency for in store and online design, concepts and so much more. They are a great team to work with - I can really trust that they will deliver high quality materials on time.
n-fuze is built for that space. We’ve never sat comfortably in the traditional agency mould—because we were never meant to. We set up camp and evolved between the lines. Between the campaign ideation and the point of purchase. Between above-the-line hype and below-the-line hustle. We make sure the brand experience holds together, and we’re often the thread weaving it all into one comfy fitting nana style sweater.
When you involve us earlier in the conversation, there’s even more opportunity for us to help you redefine what success looks and feels like, while exceeding your creative expectations.
Retail isn’t static your creative shouldn’t be either.
The timeline has shifted and it’s time for you to shift with it. If you’re ready to bring your digital story into the real world and turn passive POS into a performance that converts, we’re ready when you are.
Sources: *VML’s “2024 The Future Shopper” report. **Why Motion Captivates the Human Brain, We Design Motion blog, 20 April 2025. ***Counttrack.
